First there was junk mail in your home mail box and then there was spam (term for junk email). This is why it is important to not SPAM your blog. You might be saying how can I be spammy in my blog? Here are a few things you should do in your posts:

  • Be relevant and authentic in your posts.
If someone arrives at your site via search, the content better have some useful information for the potential customer.  If it doesn't, your blog will sound like one of those rarely-read newsletters that accompany the monthly utility bills, and they'll move on with no compelling reason to learn more about you.

  • Keep Content Format Clean.
Avoid using:
  • All capital letters
  • Multiple exclamation points
  • Underlining things that aren’t links
  • Highlighting text
  • Excessive bolding
  • Multiple font colors in the same post
Of course, the intention of the sender is to grab your attention with ALL THAT FANCY STUFF!!! But the truth is, if a company has to work that hard to make its content look enticing, then the content is probably not all that valuable.
Keep your content formatting clean, simple, and consistent. Images, hyperlinks, and some bolding here and there to call out key points are just fine. But if you spend more time formatting your content than you spend writing it, this is a red flag.

  • Don’t Stuff Keywords.
The biggest problem with keyword stuffing is this: it is a huge turn-off to your blog visitors since it interferes with their ability to read your content.  The second problem is that overusing keyword phrases is a turn-off to search engines since it can be indicative of content spam.
There is a natural balance to using keyword phrases within your content, and it is in your best interest to stick with this balance. There isn’t necessarily a ratio you need to worry about – a simple way to check the balance is read your posts out loud and see if they sound natural.

Remember that it is the search engines job to deliver the most relevant content to the searcher. Follow these guidelines to optimize your content for the engines and ultimately the force that drives them - the searchers.