Natural Search Software

I just came back from a meeting with the Hilton Garden Inn in downtown Indianapolis. I recently helped them begin a company blog strategy and they are doing a great job so far. But after some great pulled pork tacos and good discussion on blogging best practices, I think we found ways to make a good blog even better. What were my tips for Mike and Lindsay who head up there hotel SEO strategy?

Use pictures
Be Human and talk about personal experiences that relate
Link words and pictures to deeper parts of the site
Start a YouTube channel and imbed video tours
Use Feedburner to populate Facebook and LinkedIn
Talk about the hotel in the news (best fries in town! hello!)
Don't obsess on the keyphrases, but use them at any natural time
HAVE FUN WITH IT!

I hope that I was able to give some good, simple tips to keep Mike and Lindsay blogging for search. When they start having fun with and making the company blog part of the routine, the strong results will follow. I'll look forward to the next time I can share a demo with some of the other hotel GM's that could also see success with our tool.

Comments for Hotel blogging getting better

Wednesday, June 17, 2009 by Lindsay Gill:: Thanks Brian! The meeting today was very helpful. Compendium has been great to work with in getting us set up and providing best practices tips. Mike and I are glad you enjoyed the tacos...and our great fries!