
If You Can't Measure It, You Can't Manage It!
One thing I fail to do is include a catchy tag line at the end of my email signature. How do you even come up with a good tag line that will capture someone's attention? In my opinion, a good tag line should relate directly to your individual role or company. For example, here is the new tag line from a colleague's email here at Compendium:
"We're not a blogging company, we're a search company."
She took this quote from a short company email from our CEO, Chris Baggott .
What a great place to find a good tag line for your email! It gives a reader something to think about and addresses a common misconception that we deal with on a daily basis as we develop and grow our new business client base. Just like a good company blog, a catchy email tag line can be an opportunity for human content to connect in a one-to-one manner.
So now, I am on a mission to create the Brian Millis Email Tag Line. I want it to portray the message that Compendium's platform can help any size business learn how to start a business blog. We can help add a true strategy to help you reach your blogging goals. We can be your coach on Blogging Best Practices. It is still amazing to me how our corporate blogging software makes it so easy to blog, get found in search, and convert.
































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