Question: What is the best way to start building links to our blogs?
Best practice: The best way to start building links to your blog is to begin participating in conversations in the blogosphere. The linking will then just happen naturally. Start by setting up a Google Alert for topics that relate to your organization and the topics you will be blogging on. This will give you a starting place to finding out what is happening in the blogosphere about your company and industry.
Once you know where to find content that relates to your industry you can start reading and commenting where appropriate. You can also follow up with a blog post that links to the original content you read. As you start to link out people will start to link back to you. The key is more content and more participation in the blogosphere.
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