B2B has just published a success story about the search engine optimization windfall that voice messaging startup Vontoo is reaping from corporate blogging using Compendium Blogware.  Vontoo's president and co-founder Dustin Sapp talks about the measurable impact that blogging has made on his paid search costs.  Quoting the article:
Today, the Compendium blog posts are the third-highest source of natural search clicks, behind a Wikipedia link and a story that was published in Network World, Sapp said. But even more important, about 75% of Vontoo’s paid search terms now show up as first-page natural search results on Google, with many of them garnering the top three spots, he said.
Vontoo’s paid search costs are down 40%, and Sapp attributes about 5% to 10% of the decrease to the blogging, he said.