Natural Search Software

iMedia ran my article on the 10 ways to boost the value of your corporate blog. I've been trying to find a way to articulate in a simple formula the idea that search is a targeted marketing strategy. So here is how I tried it in Trend #2.

What do you think?

Trend 2: Blogging for search
Organic search is driven primarily by the formula (D + C) x V = OST. That means data plus content multiplied by volume equals organic search traffic. In the case of online marketing, the data are your targeted keywords. Content is based on target to those keywords. The magic enumerator is volume. The more web content you create specifically around your targeted keywords, the more organic search traffic you will drive.

This is where businesses really start to appreciate the power of corporate blogging. We must forget about RSS feeds or comments as the measure of success and realize that blogging is a target marketing strategy based on delivering a message to a keyword, just like email delivers a relevant message to an email address.

When you consider the three main traffic sources to corporate blogs (direct navigation, referrals, and search), search is the only measure you should focus on because it's the only one you can control and, more importantly, scale. You can't increase the number of referrals or direct navigation; it either happens or it doesn't. But on the other hand, when discussing search, if you want more organic traffic, you simply have to add more blogs targeted specifically to your keywords and write more content.

Naturally this isn't a strategy you can execute with simple blogging software..the software can be easy to use, but you need something that is designed specifically fro business blogging....which is why we developed Compendium Blogware.