I can't get enough of these microsoft commercials. They keep mentioning high profile companies, this time Quick Silver, who value the opinion of their customer base and stress the need to move quickly and stay in tune to this everchanging information. Check it out here:
"you have to do things at the speed of light these days to stay on top."
What a great quote! Here at Compendium, I continuously have great converations regarding how a corporate blog strategy can garner this tsunami of information about a company or brand. Our platform offers a safe and measurable way to communicate to a customer base and stay on top. Usually, the person on the other end of the phone loves what we've covered and how our multi-user blog software could help their business start a great new marketing strategy. What shocks me is the reluctance to move forward on this type of decision quickly once we establish great value in a partnership.
It's always refreshing to talk with decision makers who are moving at the speed of light to keep their company ahead of the curve and truly listen to their market. An organization that chooses not to participate in social media takes upon all the inherent risks associated with this freedom, yet forsakes the tremendous amount of benefits that can be gained by listening and participating.
"you have to do things at the speed of light these days to stay on top."
What a great quote! Here at Compendium, I continuously have great converations regarding how a corporate blog strategy can garner this tsunami of information about a company or brand. Our platform offers a safe and measurable way to communicate to a customer base and stay on top. Usually, the person on the other end of the phone loves what we've covered and how our multi-user blog software could help their business start a great new marketing strategy. What shocks me is the reluctance to move forward on this type of decision quickly once we establish great value in a partnership.
It's always refreshing to talk with decision makers who are moving at the speed of light to keep their company ahead of the curve and truly listen to their market. An organization that chooses not to participate in social media takes upon all the inherent risks associated with this freedom, yet forsakes the tremendous amount of benefits that can be gained by listening and participating.
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