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Of course since I work at Compendium I am a tad biased towards the advantages of marketing through SEO, but let me give you a real life example and why any business out there should have a business blog program.

I have been on the look out for a puppy for quite a while. Not just any kind of puppy, a Shiba Inu - specifically a black/tan male. As most of you are already wondering what a Shiba Inu is, you can understand that its not a highly popular breed, and finding a reputable breeder was pretty difficult. However I was steadfast in my search and continued to scour the internet looking for breeders with litters coming up this year, etc.

*Marketers - notice the last sentence*

I knew exactly what I was looking for, I am a qualified buyer, all it takes is me (potential customer) to find you in order to buy.

Since I am not a Shiba Inu breeder insider, I utilized search engines to find the breeder I eventually connected with, and had the perfect little pup that I had been looking for. After handling the details, as of Saturday, I am a proud Shiba Inu owner and a customer that got exactly what I was looking for.

How are you reaching the potential customers that don't know you're out there, but know what they want and are ready to purchase? For more information on using a simple blogging platform like Compendium, schedule a demo today!