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Search marketing shift to mobile?

Wednesday, September 16, 2009 by Stephanie West
What is the difference between your computer and your cellphone these days?  The gap is lessening and a recent article published in BizReport titled, Internet Marketing 101: Why mobile search is different than typical search, supports this.   Click here to read the article.

Search ranks in at around 90% of internet tasks performed.  People just want to search - so smartphones are highly popular.  Smartphones are the main reason why the gap is lessening between phones and computers. 

http://www.letsgomobile.org/en/4142/smartphone-sales-report/The article also states that "64 million U.S. wireless subscribers surfed the mobile web in May 2009."  What's more impressive is that mobile click-throughs are between 5% and 15%, whereas internet click-throughs average 2%. 

This is a research statistic that marketers will likely be considering.  In the near future, you may be seeing a search marketing shift toward mobile-users. 

How interesting would it be to see marketers shift their efforts to mobile-based search marketing? 

Compendium's blogging platform still focuses its attention to structuring blog content to be maximized in search engines optimization. 

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