INDIANAPOLIS, Ind. — At a press conference on Circle Tower this morning, Broad Ripple resident Michael Shaun Mioduski, 26, Creative Designer at Compendium Blogware, shocked the 14th floor when he announced to coworkers that he would attempt to go an entire week without the use of online search engines, such as Bing.com and Google. The stunt is set to begin next monday.
Mioduski reports an "unhealthy dependency" on search engines for tasks such as finding solutions to his daily problems and inquiries in a matter of seconds. To the best of his abilities, the designer cannot recall a single day in 2009 that he did not use search engines, at least once.
Not everyone at the company seems to support the decision. "Nothing good can come out of this," said Kaila Woodside, director of Client Success at Compendium. "What's he gonna' do, remember thousands of URLs?"
"Dumbest idea I've ever heard," said Compendium CEO and Co-Founder Chris Baggott.
The risks involved in not using search are great. When faced with any standard daily problem, Mioduski will be forced to implement an early 1990's style of resourcefulness-- which include things like Yellow Page books, map reading, and asking real people questions. Such practices could take several minutes, if not longer. Colleagues fear that Mioduski's overall productivity level will dip, if not dissappear entirely. They also fear he will ask them a lot of questions.
When asked why, Mioduski simply stated, "Because I need to know if I can."
Search engine marketing, SEM, a practice increasingly common among organizations looking to get the most from their budget, is a form of online marketing implemented by companies who wish to draw more traffic to their websites and blogs by way of search engine results pages. SEM can range from paid placement, to unpaid, or organic, search result rankings.
Blogging for business, or blogging to improve search results, has grown in popularity for the very reason that when implemented correctly, it helps companies rank higher in organic search. More importantly, it helps searchers find what they are looking for. As the overwhelming majority of clicks in search engine results pages occur in the organic section of the page, more companies are focusing on organic SEM by blogging about the solutions they provide.
More updates on the attempted searchless week to come.
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