Today I read an article in CNN Money which covered business blogging tips. I thought the article had several great points/ideas including: Blogs need to be frequently updated with new content, “Business blogs are a form of conversation marketing that can make a substantial contribution to your company’s bottom line if used correctly”, “writing posts that provide value to the reader is the best way to make your blog attractive to visitors”, and finally “good business blog topics”.
Now there were a few comments that I would have to argue.
1. “Keep in mind that blogging requires a substantial time commitment”. –Generating content shouldn’t be a wearisome task if you understand your industry and your business. Please refer back to my Smile! Say Blog! post. Now, if you are not utilizing an effective blogging software that is not built for organizational purposes (ex/ SEO pieces are not built in, technical experience is required, and/or no success management services), then yes, I believe it would take a substantial time commitment.
2. “Before going down this path, I would carefully look at all my current sales and marketing programs that are already effective and see if I couldn’t improve elements of those before venturing out into the blogosphere.” -Why?! Blogging for a purpose can have a vast impact on your business. Why not begin making use of all the great minds you have hired and let them start generating valuable content to begin increasing SEO rankings! In addition to the other great benefits including, thought leadership, customer acquisition, and human interaction.
My goal of today’s post is to take away some of the negative views about blogging and point out the value blogging can bring to an organization. We need to work on changing our older concept of blogging or “citizen journalism” and focus our energy on blogging for business using a professional blogging software!
