"Words, once they are printed have a life of their own."-Carol Burnett

When you walk into a book store what books tend to attract you most?  I'm guessing a majority of you would either say title or cover design?

In my opinion, title.

So, now put that in perspective of search engines.  Search engines love titles.  Why?  There are several guidelines search engines use to find the best and most relevant content for the inquirer.   One of those guidelines are page titles.  The more relevant the title relates to what the searcher is looking for and of course related to your content, the better.  So, when your focusing on blogs related to your organization and want to win search, make sure you name that blog exactly what the content is about.  Here at Compendium, we focus on several categories we want to win…and the splendor of it all, the “compending process” within our software, makes this goal a simple and efficient process!