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TopRank Marketing Knows Their Stuff

Monday, October 20, 2008 by Kristen Raves
I have recently found a new addiction, TopRank Marketing is my new guilty pleasure.  They have a fantastic site filled with great hints, tips, and tricks to help you to continually improve your site. 

Their most recent article touched on blog best practices that we highlight each and everyday here at Compendium Blogware. They also dive into blogging trends that are present in today's blogging community.  Their focus this month revolves around the following points:

  1. Content - Write often and make it relevant is the rule here.  It is simple, the more you write, the more the search engines see you writing which will help you with rankings and gaining traffic to your site.
  2. Frequency - We have seen that there is a direct correlation between the number of posts our clients write and the amount of traffic that gets driven to their blogsites.  The more they write, the more people are visiting their site and taking action.  In the long run this means ROI for the client.
  3. Linking in - This can be critical when trying to get your audience to take action on the site.  Whether it is a purchase or viewing a whitepaper, taking them to pages in your own site can push them to take action.
  4. Linking out - This can help to build a community.  By linking out to other sites who do what you do, could get them to link back to your site.  This can help you to gain even more traffic.
  5. Blog with keywords in mind - Using keywords is one of the most overlooked pieces when it comes to writing a post.  It is most helpful to use keywords throught the post and in the title of the blog as well.
These are a few blogging secrets to get you on your way.  Happy posting!

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Comments for TopRank Marketing Knows Their Stuff

Monday, December 15, 2008 by Lee Odden:
Hey Kristen, just seeing/noticing this now, thank you for such kind words? If you like the blogging tips on our main site, check out the 2,000 articles posted to our blog over the past 5 years: http://marketingblog.com

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