Blogging Rants & Raves

Google is constantly changing their algorithm, and no wonder. The Internet is changing all the time and they have to stay up with them to stay on top. There has been quite a bit of debate around which Google sees as more important, relevance or linking?

While linking is important and I do it all the time, it is no longer a "deal sealer" if you are trying to get high page rank in Google's search engine. Spammers have come out of the wood works and figured out how to manipulate this and Google has done something about it. Their algorithm takes into consideration more seriously the importance of relevance. If you are updating your website or blogsite with topics that people are searching more often than your competitors, you are going to win the search.

So, why not blog for seo (search engine optimization) and win rankings that way? It is a great idea that we do everyday at Compendium Blogware. After reading a great article by Kaila Colbin from Media Post, I am reaffirmed in my faith of blogs. Although we do still think it is important to get people to link to you we agree with Eric Schmidt (Google's CEO), "The company's algorithms are trying to find the most relevant search results, after all, not the sites that best game the system. The fundamental way to increase your rank is to increase your relevance."

Our blogging platform optimizes all of these ideas. Additionally, it gives you a place to share with others while winning page rank in the search engines.