In my last post you read about the 5 compelling reasons that your organization should be blogging.  At the American Marketing Association's Digital Marketing Summit I learned about what businesses are doing to increase their presence on the web.  Since I was speaking I did not have the opportunity to hear all of them, but the ones that I did sit in on were fantastic. 

Each speaker gave some good tips and tricks to how they are able to fully capitalize on search engine optimization. 

Pete Blackshaw was the keynote speaker.  He is a marketing phenominon and touched on the basics that we need to know when getting our company name out there along with some secrets on how he markets his business personally. Ted Murphy, from Izea, was my favorite presenter of the day.  He is a social media guru and blogging for business enthusiast.  It is almost sickening how many sites he is on at once.  Unfortunately, I missed John Atkinson, from Pimp My Keywords and Chris Heile from Hyperquake. 

To listen to each of these speaker's podcasts click here.