A few weeks ago, I had the great pleasure of speaking at the American Marketing Association's Digital Marketing Summit. Naturally, I shared my knowledge of blogging and what it can do for businesses in today's technological world.
In this presentation I covered the following 5 blogging for seo tips:
1. Online Democracy
2. Search Engine Optimization
3. Higher Prospect Interaction and Conversion
4. Email Acquisition
5. Employee Retention and Customer Engagement
Each of these items are reasons why blogging continues to be so successful. Online democracy puts every single person and organization on the same playing field. More importantly, it gives your employees a voice which is what people really want. Our blog writing software also gives every organization the ability to fully capture search engine optimization. Our "compending" process gives the organization the ability to have one post be placed into several different categories. This allows them to fully maximize the keywords they are trying to target.
Higher prospect interaction and conversion is just one more reason why blogging continues to gain popularity. The math is simple here. More customer interaction equals a higher conversion rate. Email Acquisition can play a huge part in your companies success as well. By getting their email you are able to send them constant updates which they are more likely to take action on with the more they receive. Finally, employee retention can be increased by just blogging. Giving your employees an outlet can not only help you gain new clients, but it can help you keep them at their place of employment for longer.
To learn more about these 5 compelling reasons to blog, go my video podcast or visit my audio podcast.
