A question that I seem to get more and more from customers is "Should I use affiliate programs on my blog." The answer, it really depends on your business. If you use the affiliate marketing programs, will they help add to the success of your organization?
In a recent article by Darren Rowse, he gives 10 tips for using affiliate programs. He adds great insight on how to best leverage these sales marketing programs by doing the following:
In a recent article by Darren Rowse, he gives 10 tips for using affiliate programs. He adds great insight on how to best leverage these sales marketing programs by doing the following:
- Consider Your Audience - Step into the role of your reader when considering what they would want to see on your blog. Avoid adding affiliates that have nothing to do with your business.
- Genuine Recommendations and Personal Endorsements - Try them out yourself to ensure what you are recommending for others is something that you would use yourself.
- Link to Quality Products - Have you ever been sold a "lemon" car? Even if you have not, you have probably known someone who has. This is not a good feeling so avoid selling unsatisfactory products.
- Contextual Deep Links - These work best because they pair up like products/services with what you are blogging about.
- Positioning of Links - Do not position them above any calls to action or products that your company is selling. Keep them visible but not to where they will take action on the affiliate before they do your product.
- Traffic Levels are Important - You can build traffic by adding content on a consistent basis.
- Diversify without Clutter - Avoid too many flashy ads on your blog site. These will just confuse your readers.
- Be Transparent - Don't try to fool your customers, they know what you are doing.
- Combine with Other Revenue Streams - If you have other marketing revenue streams combine them. Like the old adage, two are better than one, it is true in this case as well.
- Track Results - Tracking your results is key. Obviously, if it is not working you do not want to waste money on that program. If it is working, continue promoting it on your blog and enjoy the ROI!
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