Today I started reminiscing on my previous job and experience as a white water rafting guide and how that has played a part in my current role as the Director of Client Success for Compendium Blogware.
For three summers I worked for Wilderness Voyageurs in Ohiopyle, Pennsylvania as a river guide. Every day was spent going down the same river - in the same raft - at the same time. What did change day-to-day was the type of people I was guiding. They ranged from families, scout groups,
church and camp groups, 30th year HS reunions, college fraternities, etc. My job was not only to keep them safe – but to educate them on how to successfully maneuver the raft and make it through the obstacles (big waves/holes and rocks) without falling out or flipping over. I had to change the way I spoke, the words I used and how I explained it depending on who I was talking to.
Much like I did as a river guide, our client success team manages hundreds of clients on our multi-user blog software. Not only to they have to change their message from company to company, dependent on the company’s industry and goals – but they have to change their message depending on which user they are talking to. Our corporate blogging strategy is not to have a dedicated company blogger, but to allow each and every person in your company to blog.
Our client’s dedicated client success managers help companies start a business blog – and guide them successfully through all of the challenges of keeping the blog up and running and filling it with content. Sometimes that means sending the users daily email – sometimes it is by creating an internal contest for motivation.
Regardless of the means, our team at Compendium is dedicated to making our clients extremely successful.
For three summers I worked for Wilderness Voyageurs in Ohiopyle, Pennsylvania as a river guide. Every day was spent going down the same river - in the same raft - at the same time. What did change day-to-day was the type of people I was guiding. They ranged from families, scout groups,
church and camp groups, 30th year HS reunions, college fraternities, etc. My job was not only to keep them safe – but to educate them on how to successfully maneuver the raft and make it through the obstacles (big waves/holes and rocks) without falling out or flipping over. I had to change the way I spoke, the words I used and how I explained it depending on who I was talking to. Much like I did as a river guide, our client success team manages hundreds of clients on our multi-user blog software. Not only to they have to change their message from company to company, dependent on the company’s industry and goals – but they have to change their message depending on which user they are talking to. Our corporate blogging strategy is not to have a dedicated company blogger, but to allow each and every person in your company to blog.
Our client’s dedicated client success managers help companies start a business blog – and guide them successfully through all of the challenges of keeping the blog up and running and filling it with content. Sometimes that means sending the users daily email – sometimes it is by creating an internal contest for motivation.
Regardless of the means, our team at Compendium is dedicated to making our clients extremely successful.
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