A Blogging Software Company

A long standing client of Compendium, Roto-Rooter is always looking for new ways to leverage content from their employee base. The latest software as a service tool they are benefiting from is Compendium's Web-to-Post functionality. Using Web-to-Post, their employee network simply navigates to a simple web-page where they are able to create a post without logging into the Compendium interface. They can title their post, tell a great story about a customer and even upload a picture. Once they are finished they simply submit their post up to the Administrator of Roto-Rooter's blog program. With the administrative layer in place, each post must still be approved before it will go live to blog.

By creating this web page, the Roto-Rooter corporate blogging team utilizes the white space on the page to help the bloggers with best practices, tips, and advice. They even use the space to talk about incentive programs and prizes associated with the blog to help motivate the bloggers.

After implementing Web-to-Post last month the blogging team has seen more than 80% of their content come from the web-submission page. The content is relevant, keyword

rich blog content that tells stories from Roto-Rooter branches all over the country!

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