Compendium Blogware continues to grow each and every week, signing on more and more clients looking to leverage blog software for their online marketing efforts. Regardless of the size or structure of the company the blogging administrator will need to focus on three important things when managing their blog program: Motivation, Procrastination and Process. I found this great site IQ Matrix that breaks down this process to the nitty gritty.
Most clients have a great plan in place to leverage their employees (the best voice of your brand) - but sometimes it take a little Blogging Motivation to kick in them into high gear. What I typically tell my clients they will need is:
Most clients have a great plan in place to leverage their employees (the best voice of your brand) - but sometimes it take a little Blogging Motivation to kick in them into high gear. What I typically tell my clients they will need is:
- First a process that determines where/who the content comes from and how it should be submitted. Luckily, Compendium clients have a great UI that allows users to easily submit content to the admin for approval.
- Second is motivation. Motivate your bloggers to create content by putting clear goals in place with great rewards. (think prizes and praise)
- Third is helping bloggers overcome the procrastination. Be up front with your bloggers on what you expect of them - and help them beat the procrastination with reminders (daily, if necessary).
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