Hi! My name is Kaila Woodside and I am a Business Development Manager at Compendium. Actually one of the first employees of the Company. Thus far I have enjoyed watching the company grow and grow with it.
I am hoping to use this blog to report on things I have learned from my experiance here at Compendium as well as address tips and information that everyone can use while blogging!

kaila on youghHi! My name is Kaila Woodside and have recently joined Compendium Software as the Marketing and Account Associate.

I am originally from Pennsylvania and am hoping to use this blog to report on things I have learned from my experiance here at Compendium as well as address tips and information that everyone can use while blogging!


A few weeks back Compendium took a weekend to do a little team building - via white water rafting. The trip was amazing and everyone came back with a new energy and feeling of real camaraderie. Wilderness Voyaguers, my rafting company of choice in Ohiopyle is actually one of Compendium's clients. So as opposed to blogging immediately after our trip on our blog - I made a guest post on the WV blog. You can check it out here. 

Wilderness Voyaguers has taken to blogging for search and  they keep their blog updated with fun happenings in Ohiopyle as well as infromation on the trips they offer. Following blogging best practices with the help of their Client Success Manager, Sarah Sedberry- they will surely be one of our next top corporate bloggers.

Who has the best clients? We do. This past week I have been working with Hilary and Travis @ Fairytale Brownies on a blogging for business strategy. Fairytale Brownies is an Arizona based company that was started in 1992 by Eileen Spitalny and David Kravetz (friends who met in Kindergarten) using a family brownie recipe!

Hilary, the web designer @ Fairytale Brownies needed a strategy to help enhance their web presence and blog for Search Engine Optimization. Being a privately owned and operated company, they needed an affordable blogging software package that would allow them to leverage thoughts from multiple individuals within the company, monitor the message for spelling and grammatical errors and create GREAT content! Also working in a hosted solution allows their strategy to be web based and easily accessible by all.

So congrats to Fairytale Brownies and coming on board with the best blogging software - from Compendium Blogware!

Did I mention that Hilary and Travis sent me BROWNIES?

Sources are saying that Barack Obama's website is pulling in upwards of $525,000 and HOUR! an HOUR!! This is purely from online donations and traffic. The Obama campaign measures the online donations every 15 minutes - and the evening after the South Carolina debate - supporters were on their computers, with credit cards in hand helping Obama push forward in his quest for President.

So how has Obama created a website with such a draw that his supporters are not only donating - but sharing their own input and ideas? He created a blog! And lets his supporters create their own blogs on his blogging platform. my.barackobama.com  allows you to contribute to a community of topics and issues supporting Obama's campaign. What he has done - is created a very powerful blogging software platform that is generating such tremendous feedback that people are flocking to his site hourly to check on new posts and information. The only blogging problems  are (if you can call this a problem) - is because of his overwhelming support, servers are becoming overwhelmed with all the traffic So visitors are not able to access the information as easily.

Here is a great video that was produced by Will.i.am of The Black Eyed Peas. And was Inspired by Barack Obama's 'Yes We Can' speech. http://www.dipdive.com/
I have seen a lot of emotional PR related to the Presidential election - but this truly moved me.



..


if only he could leverage this content in a way that won search on issues he supported .. and fully leveraged the idea for blogging for search..

I love the saying "its a small world" - because I love more than anything when you walk into a crowded room where you think you aren't going to know anybody - and then you wind up talking to people you have met through email or a social media group or heard about through co-workers/friends!

Because I recently moved to Indianapolis - I am eager to meet new people and find new groups to join. The other day I received and invite from Janneane who works at KA+A telling me about Smaller Indiana. This is an online networking group created by Pat Coyle to connect creative people with innovative ideas to build a strong Indiana community.

For me - this site is amazing. It allows you to create your own profile with a basic introduction to who you are and what you do - you can also create a blog (or RSS feed another business blog) that allows you to express your new ideas (which is the main blogging benefits) - and most importantly connects you with upcoming events and new ideas in the area.

Because of this site (and Janneane) I am looking forward to attending Pecha Kucha Design Presentations this Friday! And look for my blog posts/pictures to follow the event!


Should your company have web visibility on both the Organic Results as well as Paid Sponsoring ads? Most SEO experts will say YES. Many marketers are doing a great job of winning the keywords related to their industry through Pay Per Click Campaigns. These campaigns are easy to manage, can fit exactly into your budget and are fairly measurable. However, to say that 99 out of 100 clicks take place in the organic search results is probably an underestimate (MarketingSherpa Search Engine Guide 2008). So obviously you want to rank well in the organic search - but does that mean that you completely forgo your PPC Campaign? According to recent research, a company that is listed at the top of the organic search result AND the paid ads will triple their click-thru ratio. This is based off of the idea of the "second opinion effect" where searchers see both listing and are encouraged by the fact that a website is listed in both the organic listings and the paid listings.


So imagine that you could create thousands of unique phrases that would rank well organically and on the paid search. A few years ago this was only a dream - however with an organizational blogging solution you are able to focus on organic results for many keywords. And organizational platform also multiple authors to contribute content and then can focus on specific topics or keywords. Aslo, for every way that your blogs can be found, they are roughly four times more valuable than PPC equivalents.

So I have this friend -- and he is (sorry) a newbie when it comes to things like updating his Facebook account, instant messaging people, and he still has yet to send a text message. This past month he discovered YouTube while searching for information on hawk watching. The first video result was a video of HIM!!  Obviously this was very shocking and exciting for him and luckily it was not something negative.

As a marketer you are always afraid of bad PR or competitors saying negative things about your business- and sometimes you can't prevent that information from being found - what you can do is be the first results that people find when they are searching.

*TELL YOUR OWN STORY -- The easiest way to do this is to start blogging. Blogging on an organizational blogging platform that allows human interaction as well as a place to talk in your own way about your passions - and is beneficial to your company - is the best way to tell a story. And blogging for search engine optimization will prove to be the most successful marketing tool in your mix!

There are people out there talking about your company - is the best/most relevant/positive information what they are finding? And does it represent your company?

I would recommend doing a search - you might be surprised at what you find.

thanks Josh :)

After a few short months of working with Compendium, I am going to start off my sales career by selling our blogging solution! And it has been a great experiance thus far.

Since we are offering a product that every business needs, its been fun to show marketing managers why they need this product and how easy it is to use.

What I have learned most by selling Compendium's software is that alot of people are looking for a blogging solution as way to step into the social media aspect of marketing- and show thier customers real people are behind thier product.

I am learning a great deal about blogging and how it can help business win thier search - and it is very exciting to education others about how Compendium's Blogging Solution can do just that! 


A NEW FEATURE!

After our new website release, rebranding, and other upgrades - Blake Matheny our FABULOUS head of Technology just released video embedding technology! This is such a fanatastic advantage to our blogging software and a great way build SEO to your blogs.

 
If you have never embedded a video to a blog here is the how to:

1.) Upload your video to YouTube or another video source. (I will use YouTube for example)

2.) When you upload your video to YouTube make sure that you TAG YOUR BLOG

3.) After your video is live on YouTube copy the "embedding code"

4.) Paste the embedding code directly into the text editor.

5.) DONT FORGET CONTENT -- the content is the most important part of the blog. Using the keywords to make sure your video blog post is compended to the applicable compended blogs as well has increasing your SEO.

Here is an example of how well these videos view on our software: (this is me raft guiding through Dimple Rapid on the Lower Youghiogheny in Pennsylvania)

 


Today in the office Marty presented a webinar to our current clients and others interested in compendium's software. This was my first experience attending a webinar and I didn’t know exactly what to expect. Is he just going to run through a slide show? Is this an interactive experience? What can people gain from attending such an event? Fortunately I learned the answers to all my questions today.

So a webinar is basically a live information feed which is presented to the audience via their computer and phone. While sitting at their own desk the participant simply logs on to the site where the webinar is taking place and is automatically seeing the presenter’s computer. Along with this they can also join into a conference call where they are able to hear the presenter’s presentation and easily respond to questions, ask for further information, or give their own feedback.

While the webinar is taking place is there also an area where participants can “chat” (this was where I took part in the session). Participants who had trouble logging in, needed to ask questions, or give their opinion could simply type it up in this area. It was my job to attend to these request.

It was fun to be a part of something on the front end of our business and I learned a lot. Webinars are such a fantastic tool to bring together your clients to a place which is convenient to them (sitting at their own desk while listening on their own phone).


kelly clarksonSo I'm a small town country girl - moving from Pennsylvania into the city to work for this blogging software company! And what a better way to welcome me to Indianapolis than with the NFL kickoff concert? I am not a huge Colts fan, but I am sure that I will be converted by the end of the season (althogh I will still be a Pittsburgh Steelers Fan at heart). The concert featured Kelly Clarkson, Hinder, and Faith Hill! And after scoring some great VIP passes and fighting my way to the front row - I ended up getting some great shots.

The concert was very rewarding after a week and a half of finding myself in a very new place. Corporate Blogging itself is fairly new to me but I have caught on very quickly. Compendium Software offers such a great atmosphere and is selling easy to use blogging software -- which ultimately creates a fun working environment. And keep a watch here on my blog because within a short while I will be able to create some best practices for the blogging community - or maybe even get Kelly Clarkson to start up her own company blog!


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