In Formation

Quite the odd topic, isn't it?

Let's take a moment to think about it, though. What is it that you think of when you think of romance? Flowers, poetry, sunsets, nice notes, all of that. Perhaps marriage, or certainly some sort of lasting relationship.

If all you want is a one night stand, that's certainly possible. For some, that's all they want. But if you want something that lasts, there's a whole set of other things that goes on outside that really basic human interaction.

If you're building a business, it's almost certainly to build a fulfilling relationship with people. You add value by doing all sorts of things outside the most basic. To be sure, you could reduce it to a simple transaction, but when you do that, why would someone choose you over anyone else?

Why be interchangeable?

Be who you are as a business. Have a unique personality. Be thoughtful in what you do beyond the core.

Also, since I'm one of the engineering team here, let me just extend this to our software. Are there other blogging platforms out there? Of course - a field with no other entries is rare. But we've added a lot of other features to it outside just your basic posting capability - the keyword strength meter, keyword focus, and content ideas, to name a few. We've got plenty of other distinct features as a company, but let me stick to what I know best.

So, back to the point - if you want something that lasts, and you want to build relationships, don't just aim to be the cheapest, or even to only be the best at the one core thing for your business. Think about what you can do that makes you different.

Bring flowers.