Right now I am sure that we're all concerned about the economy. I know I am. First it was gas at over $4 a gallon, and now it's under $2. Sure, it's nice to pay less than half was I did earlier this year, but to me it's sending a scary signal - money isn't flowing. If people aren't buying products, then companies can't keep paying their employees, who then have no money to buy products...it's a vicious cycle.
How do you get out of a cycle like that? I can't say "Spend more money" if the money's not there to spend. But everyone still has needs, regardless. As a consumer, I have to eat, so I'm going to go to the store and buy what I need. As the company that makes the food I want to buy, someone is going to try really hard to get that money. But it's a total waste of their time, effort, and marketing dollars to try to get me to buy something I'm never even going to consider. There was a time in my life when baby food was of great importance to me. Now, it just isn't.
So it's about how you target your marketing. You want to reach the right people, and those people only want to see what's relevant to them. The web is a very important form of communication these days. It's how people find products they want, and you establish trust. A great way to establish trust is a personal touch. Blogging creates that personal touch. To get your blog in front of the right people, it needs to rank highly in search engines. I'm not talking about spamming people with things irrelevant to your products, I mean making it easy for people to find you when you have what they want and need.
It's about the mutually beneficial matching of supply and demand. The better you are at it, the higher ROI you will see. Combine that matching with the trust factor of a personal blog, and you can't help but get people what they want.
