It seems as we move along in this new realm of blogging with a corporate focus for search engine optimization and return on investment one of the largest concerns expressed by management is access to the resources necessary to make a corporate blog successful. What we need to remember here is blogging is simple. Do not over think it. We all know a lot about our business  but we don't have  to get it all out in a single post. That is the Beauty of a blog.It is not America's next best selling novel instead it is a coffee talk conversation and should be focused on human engagement.

Best practices in blogging- by Compendium tell us that these posts should take 10 -15 minutes MAX! 200-250 words MAX!  Remember...the key to SEO is recency and frequency of your blog posts NOT how much you say per post. So don't be worried about who will contribute and how much lost productivity may come from people needing to allocate time to blogging, instead think of it this way, by allowing people within your organization the 20-30 minutes they need each week to contribute a couple posts they will actually be building your lead generating machine.