A recent article by Robert Lee Hotz in the Wall Street Journal uncovered research about the breakthrough moments occurring during daydreaming. Archimedes discovered how to calculate density and volume while taking a bath, Sir Isaac Newton was walking in an orchard when he was hit with his law of universal gravitation, and Einstein was imaging trains and lightening when the special theory of relativity was born.
Apply these findings to a typical consumer when they are searching for something online. This is the crux of search marketing and blog marketing. Writing content in nearly the exact way a consumer/prospect will search for it.
“Solving a problem with insight is fundamentally different from solving a problem analytically.” -- Dr. John Kounios of Drexel University. What does this tell us about what is going on when a consumer decides to take that problem solving online using a search engine? Actually, a lot!
Most internet marketing minds lean toward analytical or technical skill sets. Understanding the nuances of coding and working tirelessly to think and act in a way that is most favorable to Google and major search engines. The problem with this is, the people who are actually searching are operating on an entirely different plain.
The consumer has a need, want, or problem. They type their problem in the shortest manner possible that can accurately describe that want. Then they hit “Go.” Here is where the world of Google (who is working tirelessly to think like the searcher) and the world of web developers, SEO’s, and Internet marketers (who work tirelessly to think like Google) collide.
Who ultimately win’s in this tug of war is not as important as who often times loses… You and me. When I search for something in the best way I can describe it, why do the results usually fall short of what I wanted. How many times am I forced to search multiple variations of my problem to get a workable web site?
The moral of the story is take a minute to daydream before SEOing or writing content for your site. Write what your gut tells you’re your prospects are going to actually type into the search engine. More amazing developments in the history of the world have come by that manner, than by opting for the analytical.
Trust your gut.
Apply these findings to a typical consumer when they are searching for something online. This is the crux of search marketing and blog marketing. Writing content in nearly the exact way a consumer/prospect will search for it.
“Solving a problem with insight is fundamentally different from solving a problem analytically.” -- Dr. John Kounios of Drexel University. What does this tell us about what is going on when a consumer decides to take that problem solving online using a search engine? Actually, a lot!
Most internet marketing minds lean toward analytical or technical skill sets. Understanding the nuances of coding and working tirelessly to think and act in a way that is most favorable to Google and major search engines. The problem with this is, the people who are actually searching are operating on an entirely different plain.
The consumer has a need, want, or problem. They type their problem in the shortest manner possible that can accurately describe that want. Then they hit “Go.” Here is where the world of Google (who is working tirelessly to think like the searcher) and the world of web developers, SEO’s, and Internet marketers (who work tirelessly to think like Google) collide.
Who ultimately win’s in this tug of war is not as important as who often times loses… You and me. When I search for something in the best way I can describe it, why do the results usually fall short of what I wanted. How many times am I forced to search multiple variations of my problem to get a workable web site?
The moral of the story is take a minute to daydream before SEOing or writing content for your site. Write what your gut tells you’re your prospects are going to actually type into the search engine. More amazing developments in the history of the world have come by that manner, than by opting for the analytical.
Trust your gut.
Comments for Archimedes, Sir Isaac Newton, Einstein, and Organic Search
Leave a comment