
A new survey from the Search Engine Marketing Professionals Organization (SEMPO) shows that both advertisers and agencies are ramping up their spending in Search Marketing, particularly organic SEO. This shouldn't be shocking news, as Search Marketing has steadily grown, and will continue to grow as less and less people use destination websites.
It's not rocket science. If I am looking for a particular brand of jeans, or a specific tea pot my mom was talking about, I search. I Google "cast iron asian tea pot", and start my research.
As the survey shows, advertisers are increasing their organic SEO by 28%, and agencies by 73% (the highest increase of all the categories!). So what does this mean? It means companies are trying to optimize a traditional website to be found on many different keywords. The only problem is a website will only be able to capture a handful of keywords. There are hundreds, thousands of different ways I can search for that tea pot. As a business who sells that product, I need to cast a wide net and be found on as many of those terms as possible.
Don't believe me? If you have 5 minutes, check out this Whitepaper that discusses how traditional SEO efforts pale in comparison to a corporate blogging solution when it comes to organic search.
comes to what search engines like . I often find myself referring to Google for search engines like I might refer to Kleenex for a facial tissue. Clients will often ask if we are just focused on Google. The answer is "not really". The algorithm is basically the same for all of the big players: Google, Yahoo, and MSN. However the market share is truly held by our "do no evil" friends at Google.
Or traveling to Florida for vacation.
Compendium Blogware
It seems as we move along in this new realm of blogging with a corporate focus for search engine optimization and return on investment one of the largest concerns expressed by management is access to the resources necessary to make a corporate blog successful. What we need to remember here is blogging is simple. Do not over think it. We all know a lot about our business but we don't have to get it all out in a single post. That is the Beauty of a blog.It is not America's next best selling novel instead it is a coffee talk conversation and should be focused on human engagement.
Lately, I have been serious about getting better 

We are always talking about the Long Tail here at Compendium Blogware --- with the short explanation 
