I just had a great conversation with one of the nicest guys. His business is looking for the best way generate more traffic to their web site and get the highest return possible.
In between his hilarious one-liners and great take-aways on business and life, he was candid about his level of expertise in search marketing and business blogging. We did not have to "un"learn him from what he thought he knew about the best way to blog for lead generation. This ended up being a productive call because he quickly grasped how the Compendium blog software better leverages content based on key phrase relevance.
Even for a smaller business with only a few content creators, blogging for business can be easy and effective. Our tools including the keyword strength meter, the keyword prompter and an endless stream of only relevant content ideas allow our clients to have an actual blog strategy.
I am glad I was able to communicate the value proposition of our platform. It turns out I enjoy NOT having to "un"learn someone from traditional, citizen journalism blogging. When you combine the simplicity of our platform with this statistic I found (using the content ideas prompter):
, it's easy to see why a platform designed to for search maketing and business blogging can be so successful.
In between his hilarious one-liners and great take-aways on business and life, he was candid about his level of expertise in search marketing and business blogging. We did not have to "un"learn him from what he thought he knew about the best way to blog for lead generation. This ended up being a productive call because he quickly grasped how the Compendium blog software better leverages content based on key phrase relevance.
Even for a smaller business with only a few content creators, blogging for business can be easy and effective. Our tools including the keyword strength meter, the keyword prompter and an endless stream of only relevant content ideas allow our clients to have an actual blog strategy.
I am glad I was able to communicate the value proposition of our platform. It turns out I enjoy NOT having to "un"learn someone from traditional, citizen journalism blogging. When you combine the simplicity of our platform with this statistic I found (using the content ideas prompter):
Eighty-five percent of all U.S. consumers will read or view social content by the end of 2009, according to Forrester Research. Jupiter Research found that 46 percent of small-business decision makers use social media each month to make a purchasing decision. ~ http://portland.bizjournals.com/portland/stories/2009/08/03/story3.html?b=1249272000^1869769
, it's easy to see why a platform designed to for search maketing and business blogging can be so successful.
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