How a Blog Saved Business

I just read this great article from the eMarketer daily newsletter that I highly recommend. The best quote in my mind comes at the end:

"Consumers exposed to paid search along with influenced social media also had a 50% increase in click-through rate on paid search ads. Organic search click-through rates were higher, too.

“This finding provides strong evidence that investing in social media marketing can both increase initial brand consideration and drive higher conversion rates once the consumer has decided to purchase,” said Graham Mudd, vice president of comScore."

The key here is that a company should invest money on being found in multiple areas. Compendium offers the ability to get found more often in organic search, and the social media aspect of blogging leads to higher conversions. We also encourage a business to push approved blog content out to other social mediums like LinkedIn, Twitter, Facebook, etc.

For successful corporate blogging, it all starts with getting found. These statistics from eMarketer provide further support that blogging for search is a fantastic addition to paid search and other social media efforts. If your business is not blogging and is looking for an affordable way to put out human content that actually drives organic ranking, Compendium is your tool.