I just saw this commercial on tv and couldn't help but think about how it relates to a great corporate blog.
What a genius tag line,Because it's everybody's business. I think they are exactly right here. Popular brands belong to the people who love them and use them every day. A multi user blog platform like Compendium is exactly what these enterprise level companies need. They could allow their employees to create great content about the brand, and yield all the comments from people who love and use that brand. This type of corporate blog would be the best "ear" for a company to listen to their consumer in order to make better marketing decisions. I think that Kate Bayne should call me about setting her up with a slick Compendium Blog platform. She would get all the golden nuggets she would ever need.
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