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Get structure and strategy behind your company blog

Monday, August 17, 2009 by Brian Millis
I had a great second call today with a company that had a blog strategy in mind.  The only problem was the strategy part.  Then, I read this great quote from an article about video blogging and what one company is doing to better train their clients for this keeping search engines in mind when using this medium.  Blogging structure and strategy

"By informing their viewers of how to reach a wider range of consumers, The Creare Group want to be sure people understand the technical side of writing online content. Without a format of any sort, writing for the web can become futile. As with any sort of online marketing, there needs to be a structure and purpose."
~ Full Article Here
 

This same approach is so true when it comes to business blogging.  Part of a successful blog marketing strategy hinges on people finding the content in the search engines.  Compendium's platform takes the technology out of the writing and makes it simple.  We have a simple structure for creating a key phrase rich blog post that is engaging and easily found by the search engine.  With Compendium, there is truly a purpose behind each post. 

Are you looking to add value and strategy to your business blog and social media marketing?  Yes, then give us a call and I'd be happy to show you a how simple we can make it. 
 

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