I just read this great article from Businessweek Online. It has an interview with Google's Matt Cutts. In one question about comparing the benefits of Google to Yahoo and Microsoft (related to the development of Bing), Matt makes a great point that touches on the value of the Compendium business blog software.
Cutts says:
"Those are three key things: freshness; comprehensiveness (you want to crawl as much of the Web as possible); and relevance (core ranking and Web spam). And you want the user experience to be really clean. If you go to senior citizens and ask, “What do you like about Google?” they’ll say “Clean, fast, and relevant.”
Let's work backwards on Matt's list because this is exactly why businesses should consider our blogging solution. We create the most relevant blog pages for our clients most important targeted search phrases. Relevant . . . . .Check!
Google and other search engines can crawl this content faster than other blogs because it's not buried in some huge blog with tons of category pages and tags or on some giant web site. We also make the entire user experience fast by automating the SEO of our clients' blog content. Fast . . . . . . Check!
A clean user experience is our top priority for us. When a user searches a topic or problem, we want our clients' blogs to be entirely focused around that query. Give them that relevant of a blog page and they will be happy and convert on a call to action. Making the search engine happy makes the searcher happy. Compendium Blogware makes both happy! Clean . . . . . . Check, Check!
Cutts says:
"Those are three key things: freshness; comprehensiveness (you want to crawl as much of the Web as possible); and relevance (core ranking and Web spam). And you want the user experience to be really clean. If you go to senior citizens and ask, “What do you like about Google?” they’ll say “Clean, fast, and relevant.”
Let's work backwards on Matt's list because this is exactly why businesses should consider our blogging solution. We create the most relevant blog pages for our clients most important targeted search phrases. Relevant . . . . .Check!
Google and other search engines can crawl this content faster than other blogs because it's not buried in some huge blog with tons of category pages and tags or on some giant web site. We also make the entire user experience fast by automating the SEO of our clients' blog content. Fast . . . . . . Check!
A clean user experience is our top priority for us. When a user searches a topic or problem, we want our clients' blogs to be entirely focused around that query. Give them that relevant of a blog page and they will be happy and convert on a call to action. Making the search engine happy makes the searcher happy. Compendium Blogware makes both happy! Clean . . . . . . Check, Check!
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