How a Blog Saved Business

Ok, so maybe I'm a bit biased since I was an admission officer, but I think this stuff is fascinating. I found this article that talks about how tight budgets have caused some colleges and universities to offer interviews and campus visits instead of traveling to the high schools to encourage students to apply. Check out this snippet from the article:

"Marty Wilder, the University of Mary Washington's dean of enrollment and student services, said his office will make out-of-state stops this year.

"We try to do more of the one-on-one personal interaction with guidance counselors and students," he said.

But who knows how colleges will respond if the economy doesn't improve, Wilder said. "We might be looking at all kinds of things."

One of those things is student blogging. One of our clients (and my alma mater) DePauw University, uses a student blog program as a way to offer that one-on-one contact between current students and prospects who are researching the college decision every day. These students can add pictures, videos, links to department pages, etc. to offer that virtual tour experience.

By using a third generation blogging software like Compendium, Admission Offices can guide the message from their students, guard against inappropriate content, and reap the search marketing benefits of this student blog marketing strategy. Contact us and we'll show you how easy it can be!