This conference in Chicago is called BlogWell. I wonder if this was just a happenstance play on words, or a well thought out description for a blog conference? What do I mean?
BlogWell: Like when your boss yells, "Hey Brian, you better blog well today!" Is this a conference that will help me accomplish that task? Hopefully I will be a better blogger after this event, and as I'm finding, practice surely helps.
Or is this a Blog Well, as in a space full of blog information where businesses come to replenish their cup of knowledge about a better way to market to a growing online audience?
I'm hoping for the second definition for two reasons. One, I think it's much more creative. Two, because Compendium is a sponsor at this conference, which means we are knowledge that this list of businesses seek for ideas on a better corporate blog strategy. Well (no pun intended), they came to the right place.
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