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Blogging and keywords

Friday, October 9, 2009 by Brian Millis
So I had this great conversation today with an agency in the Pacific Northwest.  On their web page that describes their organic search marketing services, they had this great image:

content and keywords
I like this as a visual about Compendium's blogging platform vs other options as it relates to search phrases and relevant content.  Most corporate blogs are built like the upright triangle on the left.  In fact, most website are built like this left triangle too. 

The most specific page to a key word is buried 5 or more levels below the first page where a search engine begins to crawl.  In an ideal world (the Compendium world), web sites and blogs would be designed like the right, upside down triangle.  And that's just ONE web site!  Image having 250 blog sites all designed like that!?  That's like having 250 of the most easily found and crawled web sites on the internet for your most important key words with the very FIRST page being most relevant to the searcher.  

And this is essentially what Compendium does for our clients.  We have an easy to use blog software that automatically organizes volumes of content so that a company can offer the most relevant, help information to their searchers.  And search engines love this, because they don't have to crawl 5 or more layers deep to provide something of value to the searcher.  So make your prospects and the search engine happy at the same time by starting a blog strategy with Compendium. 


Comments for Blogging and keywords

Friday, October 9, 2009 by Jeremy Dearringer:
This is not the point that this graph is trying to get accross. Site architecture is about PageRank flow. That always works like a typical upright pyramid and you can't change that with any platform. Compendium blogs lack a definable homepage or top of pyramid which is crucial to proper PageRank flow.
Thursday, October 15, 2009 by Brian:
Great point Jeremy. I should have clarified better that this is typically an image for PageRank flow. I was simply using it as a visual for drawing comparisons to the Compendium structure. We have lots of happy customers who reap the benefit of our structure. The Compendium platform is a great compliment to the more traditional SEO efforts that your business provides. Thanks for the comment and making my post more valuable.

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