Enterprise blogs

When you Blog to earn customers, it's comes down to promises and consistency. Blogging is about telling human, relevant, stories that tie into your company's value proposition. Why am I different? Why should you choose me? This is vital for small business marketers and enterprise level marketers alike.

Here's a real life illustration of what I mean. I was coming home late last night, hustling to hit the deadline that the babysitter set for me to relieve her of her duties. At 7:45 PM I remembered that I hadn't eaten since 11:30 AM.

I saw a McDonalds on my left, turned in

and hit the drivethrough, and there I sat for 8 minutes to 7:53 PM behind a car sitting at the kiosk where you yell your order. 8 minutes! This is McDonalds, the mecca of greatest fast food system that the world has ever known! I turned out of the queue, and headed home without my McNuggets.

At 8:15 PM I called Jimmie Johns, ordered a sub for delivery and in 15 minutes I was enjoying dinner. Seamless, inexpensive, and right on their brand promise. The winner is.... Jimmie Johns.

By employing affordable blogging software you can begin to win organic search traffic by generating keyword rich content that hammers home your brand promise, not your brand. Your company solves problems, makes life easier, saves money, and helps my business accomplish our goals.

Now, if you make a promise, be a Jimmie Johns and follow-through, not a McDonalds and leave me waiting to do business with you.