My colleagues Brian Millis and BJ McKay recently returned from a great conference in Chicago, Blogwell. This conference hosted quite a few well known enterprise level companies and disucssed all things blog and social media related. Brian and BJ observed that these companies are realizing they need a strategic social media presence. Their customers are using facebook, twitter, 
etc... to communicate about them both positively and negatively. These companies need a professional blogging tool, a tool like Compendiums easy blog software perhaps, to particpate in these conversations and monitor what is being said online about their products and services. I found an interesting article from online marketing source Practical Ecommerce, that shared some interesting points about this very topic title Social Media: Listening Is The New Marketing.
etc... to communicate about them both positively and negatively. These companies need a professional blogging tool, a tool like Compendiums easy blog software perhaps, to particpate in these conversations and monitor what is being said online about their products and services. I found an interesting article from online marketing source Practical Ecommerce, that shared some interesting points about this very topic title Social Media: Listening Is The New Marketing.
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