I would wager these days that most of us have played around with starting a blog of some sorts, whether it's a place to post photos and update your friends and family, document your travels, say whats on your mind, or rant and rave about your passions from music to wine and fine dining. For all of the aforementioned blogs, there are many great free blog software options out there, easily customizable and easy to start within literally minutes.
If you are a business, whether a small business or a nationally-known enterprise, then you probably have different blogging goals in mind. Most small to medium sized businesses today are asking, "how do we grow our online search presence?" This is the real advantage of blogging for business. Search engines look for new content, densely focused content, frequently updated content, as well as how popular the content is (how many backlinks and how much traffic is coming to this post/page.) So when a company engages in blogging, they have the ability to begin controlling their own online search destiny, by posting great and relevant information as often as they deem appropriate, and then integrating their blog with all of their social media outlets to create more linkage, and more visibility. The sooner they start, the better.
So when you're considering which blog software to pick, first decide if you are blogging for business or recreation. If you want to blog to establish a search presence, there is no platform out there like Compenidum. We offer all of the perks and features of traditional blogging platforms, but our proprietary Compending feature organizes content in a way that gets the most bang from any single blog post, leveraging any one post any "N" number of times based on the relevant keywords targeted in the post. Because we are a software-as-a-service, you also dont need to invest the time and resources of designing, downloading or learning a new software. We help you target the keywords and work with you to make sure you are getting the most out of your blogging efforts.
Recommended reading:
-- Chris Baggott, "Why is there so much bad blogging advice?"
-- Ali Sales Roach, "The Easiest Way to Calculate Blogging ROI"
-- Doug Karr, "What's the Value of a Blog Post?"
If you are a business, whether a small business or a nationally-known enterprise, then you probably have different blogging goals in mind. Most small to medium sized businesses today are asking, "how do we grow our online search presence?" This is the real advantage of blogging for business. Search engines look for new content, densely focused content, frequently updated content, as well as how popular the content is (how many backlinks and how much traffic is coming to this post/page.) So when a company engages in blogging, they have the ability to begin controlling their own online search destiny, by posting great and relevant information as often as they deem appropriate, and then integrating their blog with all of their social media outlets to create more linkage, and more visibility. The sooner they start, the better.
So when you're considering which blog software to pick, first decide if you are blogging for business or recreation. If you want to blog to establish a search presence, there is no platform out there like Compenidum. We offer all of the perks and features of traditional blogging platforms, but our proprietary Compending feature organizes content in a way that gets the most bang from any single blog post, leveraging any one post any "N" number of times based on the relevant keywords targeted in the post. Because we are a software-as-a-service, you also dont need to invest the time and resources of designing, downloading or learning a new software. We help you target the keywords and work with you to make sure you are getting the most out of your blogging efforts.
Recommended reading:
-- Chris Baggott, "Why is there so much bad blogging advice?"
-- Ali Sales Roach, "The Easiest Way to Calculate Blogging ROI"
-- Doug Karr, "What's the Value of a Blog Post?"
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