I was recently in the market for a racing scanner. I think owning one brings me into  compliance with an obscure zoning law within Indianapolis (where I live) requiring possession of such a gadget.  While usually one to succumb to impulse purchases, I decided to be responsible and diligent in the form of conducting research and checking several websites during the course of reviewing price, different brands and quality factors. 

 Team Ethanol - Rahal-Letterman Racing / Indy Racing League

Having never purchased such an item previously, I wasn't immediately aware of the differences between individual units in terms of channel capabilities, headsets, sound dampening, reception, etc. Reading product description sheets was cumbersome, but websites that allowed for side-by-side feature comparisons certainly proved beneficial.  Operating under the assumption that more is better -- more channels of reception and more decibel dampening -- I was able to narrow choices down to three units. 

One site in particular employed a feature that directly influenced my buying decision -- the ability to read product reviews from actual customers who have purchased the same item.  What a novel idea.  Rather than read specification documents, I was able to enjoy, and relate to, field testing and feedback from people just like me within a similar situation. 

This gets me thinking about blogging for customer acquisition.  In my experience of buying a product based upon recommendations and the phenomenon of similar situation, the use of blogging as a sales and acquisition tool draws great parallels.   In drawing upon niche knowledge and doing so in a manner that projects a personal connection with prospective customers in the form of blogging for business, we tap into the human condition of buying from a person, company or source that we like and feel connectivity with.  


While the source I ultimately purchased from is certainly on the right path of facilitating similar situation by posting actual customer reviews, room for improvement exists.  Imagine if their testimonials were in the form of blogs that position for search optimization.  Imagine the power of combining testimonial blogs with blogs drawing upon knowledge within the organization regarding new models, sales, service and support.

Might have cut my research time in half by leveraging those blogs for SEO.

Interested in learning about easy to use organizational blogging software?
Reach Daniel Wale and Compendium directly at (317) 777-6110