I was recently in the market for a racing scanner. I think
owning one brings me into compliance with an obscure zoning law within
Indianapolis (where I live) requiring possession of such a gadget. While
usually one to succumb to impulse purchases, I decided to be responsible and
diligent in the form of conducting research and checking several websites
during the course of reviewing price, different brands and quality
factors.
Having
never purchased such an item previously, I wasn't immediately aware of the
differences between individual units in terms of channel capabilities,
headsets, sound dampening, reception, etc. Reading product description sheets
was cumbersome, but websites that allowed for side-by-side feature comparisons
certainly proved beneficial. Operating under the assumption that more is
better -- more channels of reception and more decibel dampening -- I was able
to narrow choices down to three units.
One site
in particular employed a feature that directly influenced my buying decision --
the ability to read product reviews from actual customers who have purchased
the same item. What a novel idea. Rather than read specification
documents, I was able to enjoy, and relate to, field testing and feedback from
people just like me within a similar situation.
While the source I ultimately purchased from is certainly on the right path of
facilitating similar situation by posting actual customer reviews, room for
improvement exists. Imagine if their testimonials were in the form of
blogs that position for search optimization. Imagine the power of
combining testimonial blogs with blogs drawing upon knowledge within the
organization regarding new models, sales, service and support.
Might have cut my research time in half by leveraging those blogs for SEO.
Interested in learning about easy to use organizational blogging software?
Reach Daniel Wale and Compendium directly at (317) 777-6110
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