Easy to use blogging software

DISCLAIMER: I do not support Tucker Max or his views. However, I was surfing around on social media and blogging entries on YouTube and this clip popped up. Check out this short Fox News coverage about Tucker Max at this link. They have not allowed for embedding it for some reason, so you'll just have to click the link:

http://www.youtube.com/watch?v=jk_p3-4jM-Q

I think his story, however distasteful it may be, is a testament to the power of social media marketing strategies and blogging. Basically, Tucker Max was a jokester who started a blog-like website to tell his tales that his friends thought were so funny. His site became very popular and Tucker Max is now a best selling author.

What does this have to do with business blogging? Well, if you start a business blog that helps you build a fan base for your company, brand, product, or service, marketing becomes much easier. It's like having an army of marketing or sales people who sell your company on a daily basis simply because the like it. Compendium Blogware is an easy blog software that allows a business to open the blogging up to a wide range of content contributors within an organization. This conversation and increased visibility on search engines and within social media help turn prospects into full blown fans.