I did a post a week or so ago to distinguish your blog posts with images. Chantelle, (Successful Blogging), and I followed up with an in-depth webinar with our clients on how to "Spice up your Blogs" this week and images were a key part of the presentation.
Images can be used a number of ways with your corporate blogging strategy, including:
- To distinguish the blog or post (helps a lot with RSS).
- To explain data through a chart.
- To provide a call to action for folks to click-through to another site.
- To provide photos of the people from your business.
- To provide a photo that's representative of the content. This is very important, since studies have been done where cognitive recognition is actually done through images, and very rarely through remembering text.
If you don't have any advanced photo manipulation experience and are locked up behind an IT force that won't install any image desktop applications, there are a few great online tools out there:
- Aviary - a powerful photo imaging and design application. There is a free and a professional version.
- Picnik - a simple online photo editing tool with all the basics plus some cool enhancements.
- Pixenate - a basic image manipulation tool, great for blogging.
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