Blog Tactics By Marketing Profs
In hopes of sharing successful business blogging tips in my blog, and not being an expert by any means on business blogging... I find it particularly helpful to reference various resources I come across.
My Marketing Profs email today titled "The Big Bad Blog Clock" touted the importance of having a strategy for blogging, developing a dedicated team of bloggers, and having a system so that your posts to hit your blog at the most effective time. Compendium's philosophy and mine do mimic these overall strategies, and I would encourage you to be even a bit more "loose" with your company blogging efforts by freeing more than just a few people within the company to blog. Yes you will probably have a core team that enjoys it and is good at it but why not open it up and encourage all of your employees from the top on down to share information? This strategy, in my opinion, will ensure you have a variety of information and stories around all the reasons your company is great, not just the opinion of a few and that you will have multiple posts per week. With an admin layer in place, such as the tool on our easy blog software, you can ensure all info, no matter who is writing, is solid and correct for your business before it is live on the web. This tool along with bringing in multiple bloggers will help your business blog acheive the overall goal of engaging searchers and customers on a person to person level.
In hopes of sharing successful business blogging tips in my blog, and not being an expert by any means on business blogging... I find it particularly helpful to reference various resources I come across.
My Marketing Profs email today titled "The Big Bad Blog Clock" touted the importance of having a strategy for blogging, developing a dedicated team of bloggers, and having a system so that your posts to hit your blog at the most effective time. Compendium's philosophy and mine do mimic these overall strategies, and I would encourage you to be even a bit more "loose" with your company blogging efforts by freeing more than just a few people within the company to blog. Yes you will probably have a core team that enjoys it and is good at it but why not open it up and encourage all of your employees from the top on down to share information? This strategy, in my opinion, will ensure you have a variety of information and stories around all the reasons your company is great, not just the opinion of a few and that you will have multiple posts per week. With an admin layer in place, such as the tool on our easy blog software, you can ensure all info, no matter who is writing, is solid and correct for your business before it is live on the web. This tool along with bringing in multiple bloggers will help your business blog acheive the overall goal of engaging searchers and customers on a person to person level.
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