The Wall Street Journal hosted the seventh annual All Things Digital Conference last week in Carlsbad CA. The meeting opened with a discussion of the emergence of new concepts around Web 3.0
"The real arrival, after years of false predictions, of the thin client, running clean simple software, against cloud-based data and services."
What does this mean for your business? Think about that phrase "cloud based data..." That's you. We live in a world of data on demand. How do people call up data? They use search engines.
The old world of marketers focused on interruption. They find a destination where you might likely hang out (bus stop, TV show, Social Network) and try and interfere with an offer or a pitch.
Web 3.0 says that you no longer need the middleman. You now have to be the one providing the information and organizing that information in ways that help the people searching the cloud for solutions to their problems.
This is why corporate blogging software is such a fast growing category. Business is recognizing blogging as a tool for SEO and that in order to compete in this 3.0 world they are going to have to come at the ideas of content creation in a different way....a better way.
I love the other sentence in this description of Web 3.0 "The complete integration of computing into every part of our lives in a way that is seamless, ubiquitous and, ideally dead simple."
Search rules the 3.0 world because it fulfills all those requirements. If you want to play, you have to advance your thinking regarding blogging best practices.
The old world of marketers focused on interruption. They find a destination where you might likely hang out (bus stop, TV show, Social Network) and try and interfere with an offer or a pitch.
Web 3.0 says that you no longer need the middleman. You now have to be the one providing the information and organizing that information in ways that help the people searching the cloud for solutions to their problems.
This is why corporate blogging software is such a fast growing category. Business is recognizing blogging as a tool for SEO and that in order to compete in this 3.0 world they are going to have to come at the ideas of content creation in a different way....a better way.
I love the other sentence in this description of Web 3.0 "The complete integration of computing into every part of our lives in a way that is seamless, ubiquitous and, ideally dead simple."
Search rules the 3.0 world because it fulfills all those requirements. If you want to play, you have to advance your thinking regarding blogging best practices.
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