I wonder if it is against NCAA rules to blog to recruits?
After months of uncertainty over an embarrassing telephone scandal that rocked the school’s signature basketball program, the NCAA put the Hoosiers on probation for three years.
Compendium has an easy to use Blog Software that is a web based application that helps business acquire new customers via organic search.
www.compendium.com What if college coaches could use Compendium to recruit potential players?
We might need to text the NCAA, better yet, I will just blog....
Today is an exciting day here at Compendium for me. We meet with the Engineering Team who is responsible for making Compendium's powerful blogging software --- simple blogging software.
The
Compendium Engineering Team, led by P.J. Hinton is responsible for the development, testing, deployment, and operation of
Compendium Blogware. The group uses SCRUM (not an acronym - think rugby), an agile software development methodology to manage the planning, development and deployment life cycle. Emphasis is place on short development cycles and frequent releases. Progress on commitments are measured on a daily basis to ensure any obstacles are resolved asap.
I am a Business Development Manager. I sell the best blogging software on the planet and I am certainly not a techie --- but I love attending these meetings. The Engineering Team's vernacular includes exciting stuff like "sprint planning," "strategic sprint," "burndown chart," "agile,"disciplined transparency,"and of course the "scrum" and the powerful "scrum master".
Today, we learn how easy to use blogging software becomes even more robust when it comes to my favorite bottom line ---
ROI analytics --- so I'll be sharing more in the days to come. Thanks engineering. Okay, okay, RAH, RAH, RAH!!!
Today while meeting with our sales team, we were discussing a blogging solution for global enterprise prospects and customers. Specifically, we were discussing how our blog software platform empowers all stake holders and customers to blog via our enterprise solution - it is a secure, easy to use blog software platform that can be rolled out quickly and easily. Many of our clients see our blog software as 'the answer' to corporate brand integrity across the globe. Each employee or customer receives a password protected log-in account, a quick tutorial via the UI.....and they are off and blogging. Brand attributes from the corporate web site or division can be easily incorporated to ensure consistency and integrity - key to our largest enterprise clients and prospects.
Who do you listen to when it comes to leveraging SEO tools? In today's world everyone is speaking about blogging for search. Blog for business with the most effective easy to use blog software that allows you to concentrate on a content management system built to populate landing pages that in turn create keyword rich pages.
Leverage the very words that searchers are using to find you, get found and get results. Everyone wins! You are served a top result and the searcher finds what they are looking for.
Blogs are fantastic SEO tools, just make certain you are using the best blogging solution!
As a business, have you ever thought an SEO strategy could be made easier with an easy to use blog software? Simple blogging software allows your company to concentrate on marketing your business, not worrying about SEO tools and how you leverage to win search results.
Compendium is a powerful blogging software built with the primary purpose for winning SEO. Compendium is the only SaaS available today that provides a platform to win search results and significantly increase unique search traffic.
You tell the searcher about your business and let the software organize your content to keyword rich pages that are set to win search results.
Check out the website
www.compendium.com
The beauty of synergy between colleagues! I was perusing Compendium's recent blog posts and stopped cold to read
But I Have Nothing to Say since I was challenged with a writing deadline of my own doing and not feeling terribly inspired. Thanks Kelly!
So here it is from Wiki...
Synergy: a situation where different entities cooperate advantageously for a final outcome. Simply defined, it means that the whole is greater than the sum of the individual parts.
The best SEO tools for organizations can work together. But, blogging for results in organic search is the greatest tool in a marketers arsenal. Can we totally replace PPC strategies with our affordable blogging software for some organizations? Absolutely we can, and we do every day. With others, it's this synergistic approach that works. I overheard a conversation this morning, another colleague, speaking to someone who was spending 85K a month, strictly on their PPC, search marketing campaigns!
Let me catch my breath just recalling that...
Okay... Showing how our affordable blogging software can fit "synergystically" and strategically into any organization's marketing tool-box... well, it's ridiculous fun for us.
Schedule a demo today if you'd like to see just how you can lower your marketing spend, blog for business and increase ROI with Compendium's easy to use blog software.
And thanks again Kelly!
In all the previous jobs that I've had, the vast majority of my time with the sales or marketing team has been around answering the following question......how do we find more enterprise leads? Certainly all sales and marketing teams wrestle with this question, with many unaware that the answer is totally within their control.
Indeed, with the advent of software as a service enterprise platforms, such as Compendium's corporate blogging software - sales and marketing team's are finally able to 'take control' by creating and driving their own leads. This afternoon, I spoke to a client who was interested in leveraging our platform in a 'blogging for search' capacity - in short....... " can I use your blogging solution to increase my organic search results to drive more leads to my website?" ....the answer - yes! "Can I empower my entire enterprise sales team to use your easy to use blog software to uncover more prospects?".....the answer - once again, a resounding yes!!
Last Thursday the American Marketing Association hosted a virtual tradeshow titled, Social Media: Cracking the Code for Business Marketers and Compendium Blogware was an exhibitor. Meghan Manning and myself hosted the booth and answered several questions from business marketers by chatting with their online avatars. I have to admit, it was pretty cool and we had a really fun day chatting with marketers from across the country.
One of our most frequently asked questions was:
What is Compendium Blogware and how can you help my business?Here was my elevator speech:
Compendium is an online enterprise platform for social media and search. Compendium’s unique online platform connects businesses with consumers searching for solutions by helping them create blogs and social media content that boost a company’s ranking in relevant search results. By helping companies be found more easily by consumers searching for solutions online, Compendium helps companies attract new customers and ultimately boosts an organization’s bottom line. We had tons of other great questions and conversations and by the end of the day the Compendium Blogware booth had
742 visitors and we scheduled 132 live demo's of our product! Overall, the virtual event was a great success and we definitely will be planning to attend again next year! If you're also interested in scheduling a live demo of Compendium's easy to use blog software, go to:
http://compendium.com/landingpages/starbucksdemo/compendium_demo_promotion_blogcta.html
Compendium's CEO/CoFounder,
Chris Baggott coined this phrase in a recent company meeting. Honestly, it's one of the strongest points that I took away from the meeting.
Generating enough blog content is such an important aspect of maximizing your search engine optimization results. Your company could be utilizing Compendium's easy to use blog software, but your search engine optimization strategy is not very effective if you are not generating enough blog content to sustain your blog.
Companies that are looking for a corporate blogging software platform to maximize their search engine optimization results should consider Compendium's powerful blogging software.
Compendium's simple blogging software is an asset to any company's inbound marketing strategy. The blog content is automatically structured for search engine optimization. This feature makes Compendium unique from other blogging software. Although the content is automatically structured, that doesn't mean that it is automatically generated. Clients still need to generate an adequate amount of blog content. Once the content is generated, it will be automatically structured for maximum search engine optimization results.
So, ultimately, "volume matters"... You must generate blog content in order to reach maximum search engine optimization results.
Click here for more information on why content matters.
What is your customer acquisition strategy? The other day I was driving past a car wash and someone was standing outside with a large sign to get customers --- if it hadn't been 10 degrees, I may have even stopped. But there isn't too much of a customer acquisition strategy behind this type of approach and for most of our businesses it may be considered inappropriate to stand outside with a sign (Can you imagine your lawyer acquiring new business via a cardboard sign?).
For the rest of us (non-car wash owners) we need a bit more strategy around how we acquire customers beyond a big sign on a sunny day. One strategy is search marketing which can be accomplished through easy to use blog software.
Are you a visual learner? Conceptual learner?
Enjoy a good story? Compendium's blog writing software helps you communicate to your clients what you would like them to learn about you. Our easy to use blog software helps you get your information to the right people in the right way.
Since I am a college student, spring break is a huge deal.
Everybody wants the sun, the beach,
and well...the spring break atmosphere. Although this may be my last year to celebrate the holiday that is spring break, I can still share my stories of how college students figure out where they are going. It's by searching online!
The web is the easiest way to research vacation spots, trip packages, and just about anything involving travel. In fact,
Compendium Blogware has a case study involving a company in this industry, Tampa Bay and Company. You can read the
case study by clicking here. The company realized that if they were going to get more visitors, they needed to increase their online visibility to potential customers. Their solution was corporate blogging.
Compendium Blogware offers easy to use blog software that can help any business industry.
Check out a demonstration today if you are looking for a solution to help your online visiblity needs.
Those of us who have adopted and embraced social media usually don't have a problem sharing.
Twitter, Facebook, and even
LinkedIn, encourage us to micro-blog in about 140 characters. We tell our business contacts about projects we are working on, we share links to interesting/funny videos, we make recommendations, we vent, we uplift and we seek information.
Compendium offers such easy to use blog software that blogging is now as simple as announcing my loyalty to the Colts, my frustration with my commute in the
snowpacalypse, and
Compendium's next exciting webinar.
Often times I find myself in conversations about the benefits of social media marketing versus the search marketing benefits of corporate blogging. I do my best to keep up with the opinions of social media experts who are far more knowledgeable than I am. And today, I thought it would be helpful to highlight the
insights of Doug Karr.
My favorite part is the quote he makes at the end:
"I’ve said before that social media is an amplifier for businesses online. Facebook is a big amplifier!"
That is a much more eloquent way of echoing my beliefs about the benefits of a business blogging versus the benefits of social medias like Facebook and Twitter. The corporate blog can be the content platform where an organization pushes out information, insights, and invitation to do business. Therefore, this content becomes an acquisition tool by driving greater organic visibility on the search engine. As Doug mentions in his post, he uses search engines far more than social networks when he has an intent to buy. Humanizing an organization through corporate blogging and leveraging that content as a search acquisition method is the true value of corporate blogging.
However, that does not discount the statistics that Doug highlights and the power of social networking. Those spaces can dramatically amplify online business. I think it is especially powerful when a company connects their quality blog content to these social spaces. This method allows organizations to amplify the message they find to be most important. If and when that content gets re-tweeted or shared among networks, it has viral potential and can dramatically impact the overall online marketing.
My opinion is that corporate blogging is an acquisition tool, while social media marketing is amplification tool (thanks Doug!). Compendium can help businesses connect and exploit these two benefits with our easy to use blog software. Call me at 317-777-6254 if you'd like to see a demo of the platform in action.
Wow...I blink and January is already over. I have
already completed four weeks at
Compendium Blogware and I am still learning every day. So today, I am watching a huge snow storm come towards Indianapolis and I found a very interesting article on Geek O Pedia about your 2010 Social Media New Years Resolutions. Did you make any plans/resolutions for your business?
Congratulations if you did but as I can expect, many of us didn't. And it's not too late to make those resolutions. For some easy tips,
check out the same article I read here. However, if you want some guidance on what you should do to fix your social media woes, get some information on our affordable blog software or you can
check out a demostration of our easy to use blog software with some smart bloggers. They can help you with some of those resolutions.
For fun, check out
Brian Millis's blog from Compendium's website. He has an surprising video about the importance of social media into the future.
Lucky for me, I write a lot of content for Compendium Blogware so I'm able to re-distribute the content in my blogs making is easy to stay on track with my "
Don't Break the Chain" goal. So far I'm 12 days in and haven't missed a day blogging!
But, I am human which means sometimes I develop the condition that all writing professionals dread...WRITER'S BLOCK! Ahhhh.....
So today, I'm not going to provide any compelling statistics, put my two cents in on a cool study or even try to find a piece of old collateral to re-use. I'm just here to tell you that it's okay to get writer's block every once in a while and show your human side in your blog posts. People don't trust big brands or CEO's, they trust PEOPLE!
Don't just not write a blog post becuase you can't think of any earth-shattering news. Tell people a little bit about yourself, have some fun and at the end make up an excuse to tie in a call-to-action like:
If you're searching for an easy to use blog software that feeds content ideas to you so you'll never get writer's block again,
view a demo of Compendium's Blogging Platform!
See? Isn't that easy? :)
After you start working at
Compendium, you learn so much more about the web and how complex it truly is because it affects businesses so much. I still remember the days when you would have to type out the full website name to reach it. Now you just search for it and click. According to Piper Jaffrey,
44% of all web visits begin with people search for something...and that statistic is growing!
The trend of people finding business by searching is the reason why your company needs to find easy to use blogging software. Fortunately if you are reading this blog, you are interested in
Compendium Blogware's affordable blogging software. If you are interested in reading more about the trends of the internet and why blogging and SEO tools are important for your business,
check out this Whitepaper! You will be surprised by what you find out!
Are you trying to generate more leads for business or increase your businesses exposure? If this is the case, you're like everybody during these economically tough times. You know you need business to make money, but you don't know how to market your company when you have no money and no one to sell it to.
Well luckily,
Compendium Blogware offers affordable blogging software that is a software as a service to marketers. It's easy to use blog software that is made for corporate blogging. I hope you know that you don't need to spend thousands of dollars to increase your ability to be found when you can easily maintain a blog that saves you money. Compendium has an interesting Webinar about blogs being your #1 search marketing tool.
Just click here. Enjoy and get to blogging soon!
Would you ever buy a book with a boring title? How about name your child with a ridiculous nonsense name?
I didn't think so!
So why would you name your business blog with anything different than a keyphrase? Our business blog software makes that easy! Page title is the SINGLE MOST IMPORTANT factor when it comes to on site factors for search marketing. Page title lets the search engines (i.e. - Google) know what your page is all about. I am willing to guess there is more than one keyphrase that is relevant to your business blog. Compendium's unique, easy to use blog software makes ie easy to target multiple keyphrases with the same pieces of content.
Do I have your interest? How about you
sign up for a demo of our blogging software here.
As the resident training webinar host here at
Compendium, I've picked up a few tips that might be helpful to you as you begin you blogging program. Not only should you follow the blogging best practices that your client success manager shares with you, but you should also know about a few tedious little details...
#1 - You're all excited to start blogging for search, you've gotten your new username and password and you go to our login screen. And...your password doesn't work. What in the world? Here's often the solution - type the temporary password directly into the login screen! I know it's a weird password, but trust me. Copying/pasting this password often inserts weird spacing that will cause the temporary password not to work. Be sure to type it into the login screen.
#2 - We told you we have an easy to use blog software program and you discover we really do. You're all proud of yourself for uploading the perfect picture, but now it seems to be too large. You go back into the picture and try to modify the sizing from within the image properties box. Still too big. Instead of going back and forth and getting frustrated, try this trick. Click on the picture and drag the edges! Just like many text editing programs, with Compendium's system, you have the ability to change the picture size simply by dragging the edges.
#3 - You've written the best post of your life, submit it, it's been approved and suddenly you notice that the font looks different than the rest of the posts. Why? Well, did you copy and paste from Microsoft Word? Word and other text editing programs actually contain hidden formatting that interferes with all web formatting. Copy/pasting from anything other than Notepad can cause your posts to appear with different text, your images to disappear and many other problems!
