Access whitepaper

You work in a Reputation Economy

Tuesday, December 16, 2008 by Brian McKay
When you Blog to earn customers, it's important to understand that you become a voice for your company on the search engines.  When I work with clients, the question comes up, "Will anyone even read my Blog?"  The answer is a simple "yes."

The chart below is from Fast Company magazine and really tells the story about how Blogging for SEO can power any business to qualified leads online.  When implementing multi user Blog software you can add multiples to the amount of keyword rich content you can create.

Fast Company Graph
Note that TripAdvisor has 15 million reviews on it's site with 11 million or so visits, versus CitySearch that has only 600,000 reviews boasting over 30 milliion visits.  Blogging for SEO using a multi user blog software amplifies how much search you can win with your Blog posts.

Blogging to earn customers doesn't have to be intimidating.  It's a matter of doing what you do best working on a platform that organizes your content to win search.

Start a business Blog yesterday, and do it for the right reasons.  This is a reputation economy where everyone has an opinion about their experiences.  Shouldn't you have a voice in the conversation?
Spread the Word

Comments for You work in a Reputation Economy

Leave a comment





Captcha

© 2009 Compendium Blogware
All Rights Reserved