The kinds of errors that cause plane crasshes are invariabley errors of teamwork and communication. -- Malcolm Gladwell (Outliers)
As plane mishaps are in the news, I found some relevant tie in's to why plane crashes take place, and building the case for business Blogging at your company.
"Sully," the pilot who miraculously landed the passenger plane into the Hudson, does not apply to this post. He is an anomoly to the history of plane crashes that I'm referencing.
Most plane crashes are the result of a multiplication of simple, taken alone, harmless errors. Doesn't this sound like the root cause of many problems at your company? How many major errors spawned from singular mistakes?
Business to Business Blogging and Blogging for SEO are not just a powerful tool for qualified lead generation from organic search. It is also effective in opening communication at your company, both internally and externally. Allowing your team to Blog unlocks the stories and points of difference that makes your company relevant.
By sharing stories, ideas, and best practices your team will grow with each Blog post. The message being delivered by each teammember will take on more of the same tone. Each customer and prospect will hear the cohesiveness of your message.
When you open up communication channels, it becomes difficult to escalate mistakes. The checks and balances begin to pick up these errors sooner, so the catastrophic event never arrives.
You may not be flying at 35,000 feet with a jet full of passengers, but you are running a company that seeks to remain vibrant, relevant, and profitable in 2009. Make the decision to Blog today. Call an expert at Compendium Blogware.
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