When the Sunday paper comes to the door, I rarely read the comics section. However, the Zits comic strip today was too relevant to Blogging for SEO for me to pass up.
Picture yourself, or your marketing executives, toiling away on a brand message to move consumers (or targeted executives), to invest. You work through all the edits, take it through your advertising agency, and then you publish with great expectations. Then... Reality.
Your message get's consumed in a maelstrom of media. Your target is working on a spreadsheet and a Word document while listening to a webinar on market reasearch. Her email alerts continuously punctuate an already overfilled monitor. Did I mention the hard copies of documents strewn accross her desk? Yeah. That's where your message is. The message you invested all that time and money in with near certainty it would hit the nail on the head.
If you were Blogging for SEO, the message would be coming at the exact moment your target audience was searching for it. It would show up in the organic listings (where 90% of clicks happen), and they find themselves face-to-face with your message.
Make the decision to start a New Business Blog today, and take advantage of a Blogging Consultation from an expert at Compendium for no charge.
Look at that comic strip again, and tell me that there is not a better way.
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