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Trust and the Sales Rut

Wednesday, March 25, 2009 by Brian McKay
I own a furniture store in Allentown, PA.  This store has been in the family for three generations, and now I am President.  We have been cable advertisers, had the same 10 billboards, and run ad's off and on in our local newspaper.  The reps with each marketing channel have been trusted friends to the family for years now, and they consume nearly all of our budget for marketing and advertising.

I know I need to get a grip on Google, and how our store can capitalize on local search in our area, but who can I trust? 

The business owner above is not alone.  She is actually mainstream when it comes to SMB's in marketing.  Her lack of trust in giving a new opportunity to drive leads to her store has set them in a rut when it comes to sales.  There is plenty of branding in her area, but on Google the targeted, measurable, qualified traffic is completely untapped.

This is why we Blog to earn customers, and why Business Blogging is so important for a furniture store in Allentown, PA.  Pick whatever city you'd like, and this family owned company exists.  The people are genuine, and the stories are rich with tradition, values, and love.  Telling that story to the wideset, most relevant, audience possible is what Humanizing your Marketing is all about!

For a moment, take a look at the data, the real results, that businesses are realizing by winning organic search.  Then reach out to us at Compendium to learn how Blogging for Search can be a cost effective and fully measurable way to drive foot traffic to your business.


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