Brian McKay's Earning Customers by Blogging

As you continue your research into Blogging Best Practices or Blogging for SEO, it all comes down to the keywords that you choose to target on the major search engines. You tell me, "I need to run this by my SEO consultant, or I need to do more keyword research before I start a business blog." Wrong. Here is the secret that SEO's and consultant throughout the world do not want you to know... All in 2 seconds:

YOU ARE ALREADY AN EXPERT

Thank you, I'll send my bill in the mail... You're not impressed? You're dissappointed? What?!

That's right, you are already a keyword expert in what matters: YOUR BUSINESS. Who know's more than you do about your profession, your company, your career? The answer is, no one.

If you run a paint store, run an eCommerce portal, sell picture frames, run an advertising agency, manage a pet store, train horses, etc. etc. etc... you know how to determine if someone is in need (or more importantly) in want of your services. Right?

Over the years you have become a keyword expert beyond any consultant, in understanding your customer, and profiling those who SHOULD already be customers, but don't know it yet. Unfortunately, as you head to Google to punch in those valuable questions and phrases that your customers have come to ask, your company does not show up. Anywhere. That is the golden opportunity that you are missing, with the weak excuse of not knowing your keywords. Well, thanks to this blog post, you can now move forward and start getting in front of prospects that already need your services and have the money to spend on those services RIGHT NOW.

If you are ever interested in testing me on this, call Compendium Blogware and ask for the VP of Sales.

Comments for The Secret to being a Keyword Expert in 2 Seconds

Thursday, May 21, 2009 by Kevin Hood:: The problem for a lot of people is they know what keywords they talk about as a business, but they don't know what type of keywords their clients will type to search for their services. They are too close to their own business and can't be objective about what their clients will search for. That’s when outside help from an “expert” can make a big difference in a SEO campaign . . . fresh eyes, as them kids say.
Thursday, May 21, 2009 by BJ McKay:: Thank you for the comment Kevin. I agree with you, but the point I'm trying to make is that if any professional really thinks about the problems they solve, these keyword triggers should be relatively obvious. I don't feel that this is an SEO function as much as it is a function of being an objective observer. In my experience, keyword fear has delayed the decision to become assertive in this space. I'm suggesting that the first step is actually small, easy, and painless to begin realizing results through search.