When positioning corporate Blogging software for your company, it's vital to marry this strategy to ROI. Not only that, but do so in a way that can be wieghted and measured against competing marketing & advertising channels within your company.
Starting off a Blogging for SEO conversation, with the word "Blog," is your first mistake. The word "Blog" carries with it connotations of widgets, social media, community, groups, and other product related ideals. All of those areas have their place within a strategy, but the core value proposition is lead generation and customer acquisition through organic search. That core value proposition must be realized by your company as a priority.
If you are going to make the case for Blogging, do so by first making the case for lead generation through organic search. The latter value proposition is the rock on which you build your justification for a robust and scalable strategy to implement corporate blogging software.
Starting off a Blogging for SEO conversation, with the word "Blog," is your first mistake. The word "Blog" carries with it connotations of widgets, social media, community, groups, and other product related ideals. All of those areas have their place within a strategy, but the core value proposition is lead generation and customer acquisition through organic search. That core value proposition must be realized by your company as a priority.
If you are going to make the case for Blogging, do so by first making the case for lead generation through organic search. The latter value proposition is the rock on which you build your justification for a robust and scalable strategy to implement corporate blogging software.
Comments for The Concept Sell of Blogging
Leave a comment