According to BtoB Magazine Social Media Marketing is being leveraged by 70% of companies:
More than 70% of companies are currently using social networks for branding and collaboration purposes, with many viewing it as a key voice-of-the-customer tool, according to a new survey by the Direct Marketing Association. Read More from the Source
Branding and collaboration are valuable, but what if you could take social media to the next level? The next level being measurable bottomline impact through lead generation and customer acquisition online. That would be even better, right?
As you continue to research more effective and efficient means to generate sales ready leads, make social media live up to the same litmus test as other marketing and lead generation channels in your arsenal.
1. Is this marketing channel relevant to our target audience?
2. Can I measure the impact of this marketing channel against my set goals and objectives?
3. How much will this channel cost me in time, resources, and cash over the life of the campaign?
Be demanding when it comes to social media, and don't stop at effective brand awareness as an end game for your efforts. I hope the BtoB article helps you make the case at your company, not just for branding, but for more efficient means to generate qualified sales ready leads.
More than 70% of companies are currently using social networks for branding and collaboration purposes, with many viewing it as a key voice-of-the-customer tool, according to a new survey by the Direct Marketing Association. Read More from the Source
Branding and collaboration are valuable, but what if you could take social media to the next level? The next level being measurable bottomline impact through lead generation and customer acquisition online. That would be even better, right?
As you continue to research more effective and efficient means to generate sales ready leads, make social media live up to the same litmus test as other marketing and lead generation channels in your arsenal.
1. Is this marketing channel relevant to our target audience?
2. Can I measure the impact of this marketing channel against my set goals and objectives?
3. How much will this channel cost me in time, resources, and cash over the life of the campaign?
Be demanding when it comes to social media, and don't stop at effective brand awareness as an end game for your efforts. I hope the BtoB article helps you make the case at your company, not just for branding, but for more efficient means to generate qualified sales ready leads.
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